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Social Media & Branding

Streaming can go a lot further than Mixer! Here, we'll give you a quick rundown of how to best build out our social media channels, and how you should approach them, to get you started. 

WHY SHOULD YOU CARE ABOUT SOCIAL MEDIA?

Social media is the most powerful tool to connect with your viewers, further build your community, and to meet potential collaborators for future broadcasts. Plain and simple.

Now first, a disclaimer - these are ultimately your own social media channels. The risk and ownership of everything you do belongs to you. But, that said, we have some pointers to help you grow, make your posts carry some more weight, and to even open up the door with collaborators or companies.

WHERE TO START?

If you don't currently have a social media channel to support your stream, there are some important things to keep in mind.

First things first, if you're still looking to build your name and reach your Mixer community when you're not streaming, make yourself easy to find. Start with the biggest 2 or 3 platforms (in no particular order - Twitter, Instagram, and Facebook are the three to start with), and ensure that your name and branding are consistent. Even something as simple as starting off with the same profile picture on Mixer, Twitter, and Instagram can be a great tool to help your fans find the right place!

  • If your name isn’t available, consider adding a prefix (like “I am”) or suffix (like “TV”) to your username. For example, if your channel name is “Pineapple,” you could make your Twitter handle “iamPineapple” or “PineappleTV.”
  • Or do a combination of a prefix and suffix and make your social media name “ThePineappleShow.”
  • There are lots of options – just make sure it is clear who you are! If your name is “Pineapple” on your channel, don’t make your Twitter handle “Strawberry.”

Next, encourage your viewers to follow! Have your chat bot post occasional messages about your Twitter and Instagram handles. Get creative with the messages, too! Instead of just saying “Follow me,” include a blurb about the type of content you put there. Consider taking a moment during your stream to pull up one of your recent Tweets if you're particularly confident. And remember, being consistent (just like with your streaming schedule) is key!

CONTENT:

It won't take you long to figure out what sort of streamer you're most interested in being. Whether you're safe or edgy, whether you're competitive or relaxed - make sure that your social media fits the tone of your broadcasts. Making a sudden switch between your social media persona and your on-stream self could be jarring to new viewers and turn them off - so, be sure that no matter what you're up to, people can count on it being authentically you.

And to that point, remember that your social media channels shouldn't only amplify your livestream content! Ensure that you're mixing in unique content per platform so that there's a good reason to follow. Post content highlighting your own interests.

Now that we've got you in the door, here's a few pointers on how to best utilize your social media channels:

TWITTER

  • How often should you Tweet? 2-3 times per day is a good starting point. While Twitter's timeline can move in a hurry - it's absolutely possible to spam your followers.
  • How often should you reply? As often as you want! Twitter's strongest element is that it facilitates direct conversations readily and easily. If anyone reaches out, don't hesitate to respond! In all honesty, you should be making content that focuses on ellicting responses and discussion from your community. (If you can't respond to every Tweet, it's also totally acceptable to drop a 'Like' and move along. Engaging with your audience, no matter how, can make a difference.)

Just keep in mind - don't only Tweet when you go live. Your stream is important still, but there's a huge number of people just waiting to discover you on Twitter. Lead with your most engaging foot!

Avoid:

Try to limit negative or angry-sounding tweets. While it's totally normal to have bad days or to feel down, you don't want to be known for focusing on the negative or stirring up angry conversations. Read through your tweets from the past few months and take note of how many are positive, how many are negative, and how many are neutral. Even a tiny percentage of negative tweets can tip the balance when the person reading them is deciding whether to work with you.

And above all else, never air your (or others') dirty laundry on social media. As much as you might want to get something off your chest, do it in private or find another offline alternative. As fast as you can build your following - you can lose and alienate them.

INSTAGRAM

  • How often should you post to the main feed? Once per day is a good starting point.
  • How often should you post stories? With Stories there's less concern about spamming, since people can easily churn through them, but try not to push more than 5-7 out each day.

Instagram is the most visual platform - and, it provides a great many tools to help you create content. Notably, the timeline is no longer chronological, which means you have no idea when your post will ultimately surface to your viewers. Creating the most engaging content you can will help you - but, also be sure to respond to comments as well! This will help ensure that more people see your post.

And of course, while they're not unique to Instagram, hashtags are an incredibly valuable discovery tool. Research has shown that the number of interactions per post grows with each hashtag - but, only up to 5. Then, interactions actually begin to fall off after each subsequent hashtag you add. So, choose them carefully! There's lots of widely populated hashtags to consider (and, you can follow them through Instagram directly now to get a better sense of what's successful out there), but always keep in mind when you've got a chance to excel on a lesser-known hashtag.

Avoid:

Instagram offers a great many tools to communicate with your audience - but when it comes to your stream, we don't recommend using the main feed to notify your community when you're going live. This is a great option for Stories, since the feed at the very top of the app populates chronologically. But, if you've got a new milestone you're excited about, or want to communicate your week's schedule out, absolutely consider utilizing the main feed!

WHAT ABOUT OTHER PLATFORMS?

While today we know Twitter, Instagram, TikTok, and Facebook to be the biggest social media platforms - there's always a new kid on the block. (TikTok, after all, only arrived back in 2016 - and is only now gaining traction with Western audiences.) If this happens, always be sure to go out and reserve your name! Even if the network itself doesn't catch on it never hurts to stake your claim.

To boot, always try out new platforms when they arrive. It might seem obvious, but the only way to improve your knowledge of how to best utilize social media platforms - is by using them! Create your account, check out how they can be best used to facilitate your community, and have fun.

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