What if my application is declined?

Declined applications are tough! We’ve historically had to decline well over 95% of the applications that come in, for various reasons. We’d love to be able to partner everyone who is awesome in general, but we don’t have the resources to support a program like that! So we have to restrict our approvals as much as possible to channels that show the highest quality and greatest potential for success.

Due to the massive volume of applications, reviews, appeals, and other queries that come in about these applications, we can’t always detail all the reasons a channel might be declined. We do take and share some notes, but sometimes different review teams see different opportunities for a channel to improve, so a channel might still be declined multiple times.

Unless we remove the human review process, and greatly increase the workload on our partner account management team, we will unfortunately always have applications that are declined which may surprise or disappoint the applicant. We’re all thinking about how we can solve for that, but for now, let’s talk about what happens if your application has been declined.


Remember: you’re not alone.
Many of our partners were declined a few times before they made it in! Our goal is to make sure that every partner holds their momentum from the new partner hype, and continues to grow and improve their channel. If a channel will need a lot of coaching to grow, we will most likely decline and ask them to keep improving their channel before they reapply. Sometimes this takes a few applications to figure out. It’s ok. “No” is not necessarily forever, so long as you’re following the rules and guidelines!


Wait until you’re super confident of your channel’s quality
The biggest mistake that most good streamers make is applying too early. They’ll see the minimum requirements are met, and immediately apply. A professional streamer needs to see a few months of strong growth to be confident of projecting their potential, and so does our review team! By waiting until your channel shows at least two or three months of solid growth, and by making sure your channel looks like a partner channel, you’re going to greatly increase your odds of a positive review in the future!


Getting more details about your decline
We can’t promise we’ll be able to provide every detail of your review in the decline letter. We do our best to be transparent, while balancing our need to work quickly to keep up with the demand. It’s an interesting challenge, to be sure! You can reply back to your email for more information, but our ability to answer will be greatly affected by how many applications we have in queue at the time. You’ll be better off learning how to review your channel like we do, as this is a skill that all professional streamers need to continue to grow!


Appealing your decline
If you believe that the team’s review was not following proper procedure, you may appeal your decline. We take every opportunity to review our own program, to make sure we’re fair and as consistent as a human review team can be. However, please know that we uphold most declines, because the wait time to re-apply is so short, it’s just as effective to have another review team look at your channel in a fresh application, and it takes less time to get an answer.

When an appeal is not appropriate

  • You disagree with our guidelines – this is best submitted as a suggestion for how to change them at
  • You want us to tell you how to be approved – we can only point you back to the guidelines
  • You want to know why another channel was or wasn’t partnered – we can’t discuss reviews with anyone but the channel owner
  • The reason given wasn’t detailed enough for you – we have provided a large section at for you; streamers who take initiative to review and improve on their own are more likely to find success!

When an appeal is appropriate

  • You believe the analytics are inaccurate – though we strongly recommend submitting this as a support ticket first, so it can go in the bug tracker!
  • You believe the reviewer was biased – we do not allow personal preferences or biases into our review process
  • You believe there was an error in our automated system – this happens very rarely, and we recommend starting with a support ticket, then following up with us after.

To appeal your partnership decline, please email, and provide the reasoning for appeal. The appeal process can take up to 6 weeks, depending on the nature of the appeal. The initial decision will be upheld unless proof can be found that process or product has failed. Excessive or abusive appeals may result in permanent decline from the partner program.

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