Mixer's minimum requirements for partnership application do not include concurrent viewers. Why?
We believe that using a singular concurrent viewer count as a hard line minimum for everyone applying for partnership causes more problems than it solves. For example, we've seen it encourage people to play popular games or otherwise garner a "partnership push" crowd that will leave them when they start to stream what they want to. It also causes partners to burnout because they're so worried about the concurrent dip that inevitably comes with taking a little time off. That's not setting our partners up for success!
So how do we judge growth then?
We still use concurrent viewers as a way to measure growth, we just do it as part of the quality review process. This allows us to gauge how well each applicant is growing for the kind of content they provide to the platform. For example, an English or Spanish speaking stream playing a popular game at peak stream hours will most often have significantly more concurrent viewers than a non-English stream or any non-game or variety stream.
How can someone judge their own growth?
It's pretty easy: open up the Mixer front page, and filter out the browse results based on the game(s) or genre(s) you stream. Look at the top few rows of streams. What are their numbers? Where do you fall in that range? Do this at different times of day, and a few times over the course of a week or two and you'll get a good idea of what our expectations will be.
Partners should be leading the pack in their genre, as a general rule. You don't have to be in the top 5 (though if you are, please reach out to us!), but your stream analytics should be showing a consistent and upward trend over time.