The most successful streams usually have something that makes them unique, a theme or idea that makes them stand out. This is something that’s worth taking a little time to think about before and as you begin streaming. Think about what kind of character you play when you’re streaming, whether you want to associate with an identifiable image or create you own, what color scheme you’d like to use, etc. Stream “brands” usually evolve a bit as the community starts making their own inside jokes and favorite stream memories, but when you’re building a strong channel, it helps to have a clear direction.
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