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It can be tough to be noticed in a growing field like this. We get that! Something that we’ve found to be helpful is to consider your channel as though it were a brand. What makes you different from other casters? What themes and ideals would you like to represent? Think about it this way: if you were a character, would what you’re saying or doing be “in character”? Stream viewers love to play along with their streamers’ character, so build them a world that makes sense, and keep it consistent across all platforms.

This alone is not likely to decline partnership, but if there is no clear drive behind a channel, no effort to treat the channel as a brand, we may at our discretion push back to see you find something to focus on. The goal is to set you up for success, and this note is critical to long-term success of any channel. 

For more information, see: How do I Become a Partner?

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